Welcome to AFFTA, the sole trade organization for the fly-fishing industry. Our mission is to promote the sustained growth of the fly fishing industry by:

1) Growing demand for fly-fishing products by attracting an ever expanding audience to the sport

2) Promoting better business practices and professional development opportunities for members

3) Providing a clear, loud voice to elected officials and government agencies on issues ranging from the protection and rehabilitation of fly-fishing habitats to tax related issues important to the fly-fishing community

Read more about us here.

Trade News


LOUISVILLE, CO —Umpqua Feather Merchants (Umpqua) is on the move once again, bringing a revamped and improved line of leaders and tippet materials to market in their new, contemporary packaging. Umpqua’s leader and tippet manufacturing partner has consistently invested in … Continue reading

Howler Brothers Unveils Fresh Spring Threads and Updated Website for 2014

New ocean- and mountain-inspired styles now available at retailers and on the all-new HowlerBros.com AUSTIN, Texas (March 4, 2014) – Howler Brothers launches its Spring 2014 apparel line on Tuesday, March 4, 2014 with four brand-new styles of men’s shorts and … Continue reading

News from AFFTA

AFFTA Hires Communications Director

For Immediate Release: Contact: Ben Bulis 406-522-1556 ben@affta.com American Fly Fishing Trade Association Hires Communications Director  AFFTA Poised for Significant Growth With Acquisition of Seasoned Media Relations and Marketing Professional  Bozeman, MT 3/27/14:  The American Fly Fishing Trade Association (AFFTA) … Continue reading

Tackle Trade World to Sponsor the 2014 IFTD New Product Showcase

Global media exposure of $55,000.00 up for grabs at IFTD New Product Showcase once again   AFFTA is pleased to announce that once again winners of New Product Showcase awards at this year’s IFTD will win fantastic editorial prizes in … Continue reading