Summary of Angler Trends Media Report

June 03, 2010

Produced by Southwick Associates, AnglerSurvey.com monitors angler's monthly outdoor activities, purchases and opinions. This survey has become an important tool in helping fishing agencies and media and fishery management understand trends affecting participation and to protect and enhance fishing opportunities. Participation in this survey also helps the fishing tackle companies develop new products and improve services.

For completing the survey, anglers are entered in the monthly drawing for one of five $100 gift certificates to the sporting goods retailer their choice. Only one entry per month is permitted. Last month we asked AnglerSurvey.com participants about their years of experience:

Of anglers who reported buying FLYFISHING GEAR so far in 2010, they purchased:
	Jan-Mar 2010
Fly rod case	3.9%
Fly rod and reel combo	8.9%
Flies	50.0%
Fly leader and tippet	29.0%
Fly line	26.7%
Fly reel	22.5%
Fly rod	19.2%
Tool and vise	4.4%
Fly tying material	33.9%
Vest, pack, bag	7.6%
Fly fishing chest wader	1.3%
Fly fishing open toe boot	.0%
Fly fishing wading boot	5.4%
Fly fishing rain jacket	2.2%
Fly fishing sun glove	.2%
Other	4.7%

AnglerSurvey continues to increase participation among fly fishing enthusiasts, which provides better results for the industry. AnglerSurvey collects information for all types of fishing including fly fishing. Information provided includes fishing by species, methods, brand purchase, type of retailer, amount spent, average spent, angler demographics and more. For information, contact Donna@Southwickassociates.com

Click here for the full report.