AFFTA Introduces New Industry Advisory Team

August 12, 2011

The American Fly Fishing Trade Association’s primary mission is to promote the sustained growth of the fly fishing industry. To that end, efforts are focused on achieving three strategic objectives:

1. Growing demand for fly-fishing products by attracting an ever expanding audience to the sport.

2. Promoting better business practices and professional development opportunities for members.

3. Providing a clear, loud voice to elected officials and government agencies on issues ranging from the protection and rehabilitation of fly-fishing habitats to tax related issues important to the fly-fishing community.

To help meet these goals, The American Fly Fishing Trade Association is pleased to announce the formation of the AFFTA Advisory Team. This team is made up of a diverse group of industry professionals who have been called on to assist the current AFFTA Board in growing the fly fishing industry. Many of these individuals have previously served AFFTA in a volunteer or Board capacity, and have agreed to give their time to help AFFTA meet its goals and objective. These individuals will act in an advisory capacity and assist the Board as they work to bring added value to AFFTA members and the industry as a whole.

Please welcome the new AFFTA Advisory Team:

Tom Bie - Founder, Publisher and Editor-in-Chief, The Drake Magazine
Tucker Ladd - Owner, Trout’s Fly Fishing, Denver, CO
Bruce Chard - Florida Keys Fishing Guide
Mac McKeever - Senior Public Relations Representative, L.L. Bean
David S. Heller – Former President and Owner, Ross Reels USA / Ross Worldwide Outdoors